THE NEW STATE OF SOCCER
On December 6, 2016, Owner Steve Malik and President and General Manager Curt Johnson ushered in a New State of Soccer by announcing several initiatives bolstered by a bold new brand with a modern vision for soccer in the Triangle and North Carolina. The initiatives center around bringing the highest level of men’s and women’s professional soccer in North America to the Triangle.
“This is a brand restatement,” said North Carolina FC Owner Steve Malik. “We aspire to be at the top level of both men’s and women’s professional soccer, so we are pursuing MLS and NWSL bids as well as a new stadium. We made a conscious decision to brand ourselves as North Carolina’s professional club. A united soccer community will be one of the keys to reaching these goals.”
In conjunction with this brand repositioning, the Carolina RailHawks will be renamed North Carolina Football Club (referred to as North Carolina FC or NCFC), and will have a new crest and colors.
The new crest features several elements that tie North Carolina’s rich culture and history together. The white five-point star sits at the peak of NCFC’s crest and is a symbol of the star on the North Carolina state flag. The star embodies North Carolina as a whole, and represents the state’s admission as the 12th US state. The lower right point of the NCFC star representing the Triangle area geographical shape stands alone to place emphasis on the club’s location. “FC,” the acronym for football club, lies between two airplane wings as an ode to North Carolina’s slogan: “First in Flight.” Additionally, the primary crest colors “Atlantic Blue” and “Cardinal Red” are inspired by the state flag and complemented by “Southern Gold,” a nod to the legendary accomplishments of North Carolina’s athletes throughout the years.
“We wanted a crest that embodied the symbols that are synonymous with the state of North Carolina,” said North Carolina FC President and General Manager Curt Johnson. “The star, the triangle, the wings and the colors are all nods to the state’s rich culture and tradition.”