About Us

Capitol Broadcasting Company
A Diversified Communications Company

web-bug WILM (CBS)
3333 Wrightsville Avenue
Suite G
Wilmington, NC 28403(910)798-0000
(910)798-0001 (fax)


“Capitol Broadcasting Company continues to be a leader in the broadcasting industry.  CBS 10 WILM is another example of a unique broadcasting experience. By taking a small television station, converting it to a CBS affiliate and achieving market growth, CBC has given the Wilmington market an alternative and quality programming that others had thought was impossible. We’ve worked hard to build this station and its market share. As I watch WILM grow into adulthood, I’m thrilled to be a part of the continual growth of the station and to be a part of the Capitol Broadcasting family.”Constance Henley Knox , General Manager

Mission Statement
As a new station in the Wilmington market, our mission is to provide the quality programming that CBS is known for, as well as the best entertainment that we can provide from syndicated programming. CBS 10 WILM is committed to community involvement through a variety of public service projects. Additionally, WILM serves the public from our state capitol through the WRAL Newscast throughout the day.

We constantly strive to give our viewers and our clients the best services possible through hard work and fair business practices. The Capitol Broadcasting founders built a reputation for quality, excellence, honesty and integrity in broadcasting, and we are here to uphold that reputation.

By providing quality news, excellent programming and serving the public interest, we’ve built a strong station that benefits all the people we serve.

The new millennium brought new ideas and changes to the Wilmington area. One was a vision for a new television station unique in design and operation. By utilizing new technologies, inventing new operating procedures and modernized business methodology, WILM is able to operate faster and leaner than the average television station. The end result to the viewer is the same fine quality and programming of any other station across the country. The end result to the advertiser is lower rates because of greater efficiency in the operation.

WILM signed on under its new call letters and from a new facility located in the heart of Wilmington on March 23rd, 2000. Investing in nearly all-new equipment and converting the station to the CBS network, Capitol Broadcasting now has the ability to provide its viewers with something very special.

Now for the first time since the early ’90’s the market has its own CBS affiliate. Additionally, Wilmington is able to receive the award-winning newscast that only WRAL-TV can provide. This is a first for the Wilmington area. Today, viewers enjoy the excellent CBS and syndicated programming and news from the state’s capitol city; CBS 10 WILM has seen ratings growth in every rating period since it signed on.

Various community service projects are a value-add to Wilmington. CBS 10 WILM proudly participates throughout the year to help various organizations in their fundraising efforts. Additionally, the station helps provide the community’s charitable organizations by announcing their events through our very popular “WILM Community Calendar”.


1999 December 3 – Capitol Broadcasting Company purchases WILM (then WSSN-TV).
2000 January – Work begins in new location to build a brand new facility.
2000 March 23 – WILM signs on at the new facility and switches to the CBS network – A BIG DAY IN WILM HISTORY.


Community Service

  • CBS 10 WILM Community Calendar is an ongoing public service forum to announce items of community interests, primarily for the area’s non-profit organizations.
  • CBS 10 WILM Annual Christmas Project (started in 2000) — includes employees of CBS 10 WILM getting involved in various charitable community projects.
  • Additional community service projects have included items or donations for non-profit fundraisers such as for the March-of-Dimes Chefs Auction, The Lower Cape Fear Historical Society, The Yahweh Center and youth sports team sponsorship.